Lead Better. Grow Faster. Make More.

Period.

From the Sales Floor to the Big Chair

I Help Dealership Pros Become Leaders Worth Following

Proven Systems, Playbooks, and Coaching to Help You Lead High-Performing Teams, Build Strong Culture, and Hit the Numbers That Matter.

150+

Leaders Trained

100+

Teams Coached

20+

Years of Experience

The Top 3 Reasons to Work With Tom

Reason #1

He’s Done the Work in Every Department

With 20+ years of Leadership in a Dealership and 10 as a GM, Tom has led Sales, Finance, and Fixed Ops. He doesn’t coach from theory, he coaches from lived experience.

Reason #2

He Leads with Heart and Always Keeps It Real

Tom’s coaching is a rare mix of compassion and straight talk. He’ll challenge you, support you, and always tell you what you need to hear to grow.

Reason #3

He Builds Leaders - Not Just Managers

Tom helps you become the kind of leader people want to follow, at work and at home. His coaching transforms careers, cultures, and lives.

Are You Facing These Challenges?

1️⃣ “I know how to sell. I don’t know how to develop people and no one taught me.”

2️⃣ “I’m tired of hiring the wrong people and losing the good ones.”

3️⃣ “Some of my people crush it, some barely show up. How do I get them all rowing in the same direction?”

4️⃣ “I need to sell more cars but nothing I’m doing is working anymore.”

5️⃣ “I do the work. I show up. But no one’s talking about the next step.”

6️⃣ “I used to love this business. Now I feel drained, even outside of work.”

If you said YES to any of the challenges above, I can HELP!

What Industry Leaders are Saying
About Working With Tom

Testimonials

Shamil Becharbhai - Regional Director
of Fixed Operations

"Tom did sales training for our Service team and it
was amazing! He knows the fixed ops side of the
business and has helped us tremendously! He is
a very strong coach, leader and mentor."

"Tom did sales training for our Service team and it was amazing! He knows the fixed ops side of the business and has helped us tremendously! He is a very strong coach, leader and mentor."

Dan Chamberlain - Director of
Operations

"Tom has a playbook and the cheat codes available
to him. He has the ability to find the right people and
cast them in the right roles based on their individual
strengths. He meets you where you are and brings
you to his level, it is actually amazing to see"

"Tom has a playbook and the cheat codes available to him. He has the ability to find the right people and cast them in the right roles based on their individual strengths. He meets you where you are and brings you to his level, it is actually amazing to see"

Alex Digenis - Retired Dealer Principle

"Tom did the heavy lifting. He built the team, built the
culture, implemented processes that made us perennial
world beaters and always delivered results!"

"Tom did the heavy lifting. He built the team, built the culture, implemented processes that made us perennial world beaters and always delivered results!"

Brandon Houtby - Finance Manager

"Tom is a remarkable leader and trainer. He has the
ability to teach you as an individual but also make you
feel a part of something way bigger. Few people
possess his abilities and he does it so naturally."

"Tom is a remarkable leader and trainer. He has the ability to teach you as an individual but also make you feel a part of something way bigger. Few people possess his abilities and he does it so naturally."

Daniel Brown - Sales Manager

"Tom created a culture that was fun where everyone loved coming to work. Customers would comment on how
great the 'vibe' was at our store. He helped me grow as
an individual and as a leader and it has had a lasting
impact on my life. He is unbelievable at what he does"

"Tom created a culture that was fun where everyone loved coming to work. Customers would comment on how great the 'vibe' was at our store. He helped me grow as an individual and as a leader and it has had a lasting impact on my life. He is unbelievable at what he does"

Omar Ahmed - Sales Professional

"Tom was persistent and patient with me. He saw
something in me when no one else did. I am the top
salesperson at my dealership now and I have Tom to
thank for that! He has taught me so much and his
training is by far the best I have ever received!"

"Tom was persistent and patient with me. He saw something in me when no one else did. I am the top salesperson at my dealership now and I have Tom to thank for that! He has taught me so much and his training is by far the best I have ever received!"

Joe Ferguson - Finance Manager/Sales Manager

"The training Tom gave me, and the way in which he did it made it really stick! His ability to fill my brain with amazing
information/knowledge has been invaluable. I am a better salesperson, a better father and a better husband because of the things Tom has taught me".

"The training Tom gave me, and the way in which he did it
made it really stick! His ability to fill my brain with amazing
information/knowledge has been invaluable. I am a better
salesperson, a better father and a better husband because of
the things Tom has taught me".

Meet Tom Lim

Tom’s journey into the car business was anything but typical. Before he ever stepped onto a dealership floor, he had already led thousands.

As a former leader of a 1,500-member youth gang in the streets of Toronto, Tom learned early how influence, presence, and loyalty can shape lives, for better or worse. After a powerful transformation, he went to Bible college and became a Youth Pastor, devoting his life to inspiring and leading young people from the heart but when the bills piled up and the Pastor’s salary couldn’t support his family, he walked into a dealership with no experience, just a work ethic, a servant’s heart, and a fire to change his family’s future.

🚀 Four months later, he was in Finance.

🚀 Five months after that, a Sales Manager.

🚀 And the rest? Over two decades of leadership.

For the last 10 years, Tom served as a General Manager, building high-performing, people-first teams and mentoring over 50 people who never sold a car before meeting him into roles like Sales Manager, Finance Manager/Director, GSM, GM, and even VP.

Tom helps dealership professionals grow into true leaders, the kind that don’t just sell, but inspire, retain, and transform.

Tom’s communication style is real, relational, raw, and no B.S. He doesn’t teach theory, he teaches what works in the real world. Because the best Dealership Leaders aren’t just glorified top salespeople…

They build extraordinary cultures, earn massive trust, and change people's lives.