Develop Leaders. Build Benches. Transform Dealerships.
From the showroom floor to the GM's office, we help dealership leaders grow top performers into top leaders.
Our Signature Coaching and Training Programs
The Launchpad
Launch your new hires into the business with the mindset, tools, and confidence to treat this like a career, not just a job.
The Clear Path Series
Build an Elite promotable leadership bench across your rooftops.
Manager to Multiplier
Train your Sales Managers to be Elite Coaches and Trainers to drive real performance.
The Unstoppable GM
High-Performance coaching for GMs who want to lead with impact and clarity.
Creating The Irresistable Offer
In-store on location sales training that actually sticks. No pressure, just results.
150+
Leaders Trained
100+
Teams Coached
20+
Years of Experience
The Top 3 Reasons to Work With Tom
Reason #1
He’s Done the Work in Every Department
With 20+ years of Leadership in a Dealership and 10 as a GM, Tom has led Sales, Finance, and Fixed Ops. He doesn’t coach from theory, he coaches from lived experience.
Reason #2
He Leads with Heart and Always Keeps It Real
Tom’s coaching is a rare mix of compassion and straight talk. He’ll challenge you, support you, and always tell you what you need to hear to grow.
Reason #3
He Builds Leaders - Not Just Managers
Tom helps you become the kind of leader people want to follow, at work and at home. His coaching transforms dealership cultures, careers, and lives.
Testimonials
Testimonials
Dan Chamberlain - Director of
Operations
"Tom has the playbook and the cheat codes available to him. His 'Clear Path' series is very powerful. He has the ability to help you identify the right people on your team and cast them in the right roles based on their individual strengths. He meets you where you are and brings you to his level, it is actually amazing to see."
"Tom has the playbook and the cheat codes available to him. His 'Clear Path' series is very powerful. He has the ability to help you identify the right people on your team and cast them in the right roles based on their individual strengths. He meets you where you are and brings you to his level, it is actually amazing to see."
Shamil Becharbhai - Regional Director
of Fixed Operations
"Tom did the 'Irresistable Offer' sales training for our team and it was amazing! He knows the fixed ops side of the business and has helped us tremendously! He is a very strong coach, leader and mentor."
"Tom did the 'Irresistable Offer' sales training for our team and it was amazing! He knows the fixed ops side of the business and has helped us tremendously! He is a very strong coach, leader and mentor."
Alex Digenis - Dealer Principal
"Tom did the heavy lifting. He built our team, built our culture, implemented processes that made us perennial world beaters and always delivered results!"
"Tom did the heavy lifting. He built our team, built our culture, implemented processes that made us perennial world beaters and always delivered results!"
Brandon Houtby - Finance Manager
"Tom is a remarkable leader and trainer. He has the ability to teach you as an individual but also make you feel a part of something way bigger. Few people possess his abilities and he does it so naturally."
"Tom is a remarkable leader and trainer. He has the ability to teach you as an individual but also make you feel a part of something way bigger. Few people possess his abilities and he does it so naturally."
Omar Ahmed - Sales Professional
"Tom was persistent and patient with me. He saw something in me when no one else did. I am the top salesperson at my dealership now and I have Tom to thank for that! Using his 'Irresistable Offer' course has taught me so much and his training is by far the best I have ever received!"
"Tom was persistent and patient with me. He saw something in me when no one else did. I am the top salesperson at my dealership now and I have Tom to thank for that! Using his 'Irresistable Offer' course has taught me so much and his training is by far the best I have ever received!"
Joe Ferguson - Finance Manager/Sales Manager
"His ability to fill my brain with amazing information has been invaluable. I am a better salesperson, a better father and a better husband because of the lessons I learned from Tom and the Clear Path Series.".
"His ability to fill my brain with amazing information has been invaluable. I am a better salesperson, a better father and a better husband because of the lessons I learned from Tom and the Clear Path Series.".
Daniel Brown - Sales Manager
"Following The Clear Path series has helped me grow as an individual and as a leader and it has had a lasting impact on my life. I went from brand new Sales Person to Sales Manager using his principles. Tom is unbelievable at what he does"
"Following The Clear Path series has helped me grow as an individual and as a leader and it has had a lasting impact on my life. I went from brand new Sales Person to Sales Manager using his principles. Tom is unbelievable at what he does"
Meet Tom Lim
Tom’s journey into the car business was anything but typical. Before he ever stepped onto a dealership floor, he had already led thousands.
As a former leader of a 1,500-member youth gang in the streets of Toronto, Tom learned early how influence, presence, and loyalty can shape lives, for better or worse. After a powerful transformation, he went to Bible college and became a Youth Pastor, devoting his life to inspiring and leading young people from the heart but when the bills piled up and the Pastor’s salary couldn’t support his family, he walked into a dealership with no experience, just a work ethic, a servant’s heart, and a fire to change his family’s future.
🚀 Four months later, he was in Finance.
🚀 Five months after that, a Sales Manager.
🚀 And the rest? Over two decades of leadership.
For the last 10 years, Tom served as a General Manager, building high-performing, people-first teams and mentoring over 50 people who never sold a car before meeting him into leadership roles like Sales Manager, Finance Manager/Director, GSM, GM, and even VP.
Tom helps dealership professionals grow into true leaders, the kind that don’t just sell, but inspire, retain, and transform.
Tom’s communication style is real, relational, raw, and no B.S. He doesn’t teach theory, he teaches what works in the real world. Because the best Dealership Leaders aren’t just glorified top salespeople…
They build extraordinary cultures, earn massive trust, and change people's lives.
